With the start of the new school term next week, parents are being urged to consider where they are parking when they drop off their children at school.
Road safety officers at Medway Council hope that by encouraging parents to reconsider where they park, they can reduce congestion, improve visibility of young pedestrians and put a stop to illegal dangerous parking.

Su Ormes, Principal Road Safety Officer said: “Understandably many parents drive their children to and from school for various reasons. However, there is a small percentage of parents parking inconsiderately and illegally on the yellow zig zag lines or on roads just outside the school gates.
“We hope that parents will make a positive step and find a legal place to park for the school drop off.” The Zig Zag banner campaign aims to stop drivers from parking on the school keep clear markings, commonly referred to as zig zag lines.
There are three banners, each carries a progressively stronger message from Green: don’t park here to Red – keep clear.

Cllr Phil Filmer, Medway Council’s Portfolio Holder for Frontline Services, said: “We take road safety in Medway very seriously. If parents can do their bit for congestion and the environment by leaving their car at home and walking their child to school or joining one of the many walking bus schemes in Medway, that would be very positive.” “The overall message is simple: keep school entrances clear and keep our children safe.”

The zigzag banner campaign had been used at a number of schools since its launch in 2009, including St Margaret’s CofE Juniors Rainham, New Road Primary, Chatham; Warren Wood Primary, Rochester and Byron Primary, Gillingham. Feedback from schools has been extremely positive, noting an improved difference in the number of cars parked outside the school entrance.

For details about the zig zag banner scheme and other school travel initiatives contact James Sutton, School Travel Advisor/Safer Journeys Officer on 01634 331399 or james.sutton@medway.gov.uk