The Environment Agency launching a four-week campaign (Monday October 15, 2012) aimed at raising public awareness of flood risk. Five years on from the summer floods of 2007, events will be held across the south east – from flood fairs to open days – to encourage individuals and communities to be prepared for potential flooding.
With one in six properties across the country at risk of flooding, the campaign hopes to educate the public on how to find out if homes or businesses are in a flood risk area; how to minimise potential damage to properties and what the Environment Agency is doing to reduce the threat of inland and coastal flooding.
The Environment Agency would like to invite regional and local media organisations to get involved in this campaign. We have media opportunities at a number of events across the south east and can also offer interviews with a number of key spokespeople from Environment Agency experts to those involved in community flood schemes.
During the month-long campaign we will also be launching a flood alleviation scheme at Banbury in Oxfordshire, starting construction on a flood alleviation scheme at Newbury in Berkshire, and beginning a three-week coastal flood defence project at Seaford Beach in East Sussex.
Each week of the campaign has a distinct theme; in the first week this is ‘Damage and Safety’. Highlights will include an Open Flood Forum in Oxford, the release of an updated version of the Environment Agency’s Living on the Edge flooding guide and the launch of the Banbury flood alleviation scheme.
The Environment Agency will also be running an extensive social media campaign across the four weeks designed to get members of the public to visit our south east flood awareness pages www.environment-agency.gov.uk/homeandleisure/floods/default.aspx. People can also sign up for flood alerts and flood warnings through our free service, Floodline Warnings Direct on 0845 988 1188.
We invite journalists to follow us on Twitter @EnvAgencySE for all the latest news and photos, and to re-tweet in order to get our message to the widest possible audience. We also invite you to add our Twibbon onto your Twitter or Facebook page. You can download it now from https://twibbon.com/Support/Flood-Aware.
Peter Quarmby, Flood and Coastal Manager at the Environment Agency, said: “The media plays a vital role when flooding is likely and when it happens, and is a crucial way of warning and informing the public, which is why we hope media organisations will get behind this campaign. Raising awareness is just one of the ways of trying to bring home to people why they need to accept that flooding can happen and how they can prepare for when the worst does happen.”
For more information about further media opportunities in this and subsequent weeks in your area, please contact the South East media team at the Environment Agency.

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